Visual Identity Guides for Industry

Tourism Saskatchewan – Visual Identity Guides for Industry

Tourism Saskatchewan has adopted a new corporate visual identity for the organization. All tourism businesses, operators and stakeholders are required to remove any previous versions of the Tourism Saskatchewan logo from websites, publications, brochures and any other print and/or web marketing materials.

In place of the corporate logo, Tourism Saskatchewan has developed new options for linking to Please click here to review the document.

In addition, businesses who partner with Tourism Saskatchewan through co-operative advertising programs are required to include the Tourism Saskatchewan sponsorship workmark in all co-operative ads. To review and access the partnership visual identity guide, please click here.

Below are links to .zip files with Tourism Saskatchewan's new web link graphics. If you have any difficulty in downloading the files, please contact Elizabeth at or at 306-787-5530.

web link .jpg (suitable for most web applications)

web link .png (suitable for web where transparent background is needed)

web link .tif (suitable for web and print)